Digital Marketing Executive (CRM & Social Media Focus)

Digital Marketing Executive (CRM & Social Media Focus) - Up to £32,000
Location: London based (office & site visits) with 1-day WFH

An exciting opportunity for a CRM-led Digital Marketing Executive to join a fantastic pub company. This role is primarily focused on CRM and email marketing, with additional responsibility for supporting social media activity across brand channels. You will play a key role in driving customer engagement, bookings, and loyalty through data-led marketing campaigns.

Key Responsibilities:

• Plan, build, and deliver CRM/email marketing campaigns end to end
• Develop and optimise automated customer journeys and personalised communications
• Segment customer data to deliver targeted and relevant messaging
• Manage and maintain the CRM system to ensure accurate campaign execution
• Conduct A/B testing to improve engagement and conversion performance
• Monitor, analyse, and report on CRM campaign results
• Support planning and delivery of organic social media content
• Assist in creating engaging social content including copy and visuals
• Work closely with internal teams to align CRM and social activity with business goals
• Stay up to date with CRM, digital marketing, and social media trends

Ideal Profile:

• Proven experience in CRM and email marketing
• Strong understanding of customer segmentation, automation, and campaign optimisation
• Experience supporting social media activity
• Analytical mindset with strong reporting skills
• Highly organised with strong attention to detail
• Hospitality, retail, or multi-site experience is beneficial

If you are keen to discuss the details further, please apply today or send your cv to Kate B OR call 0207 790 2666